Ad-lib and System
One commonality among companies that use the term "DX" is that data entry for customer management seems to be done manually.
The goal is to automate workflows as much as possible and incorporate CRM to reduce manual input.
"Ad-lib work (thinking and outputting)" does not require humans to do data entry that systems can do.
Measure satisfaction with The Wizard of Oz and cluster groups with high satisfaction to narrow down personas and increase PMF scores.
The ultimate goal is to fully automate the application process with the My Number Portal API.
It is important to use ad-lib and system appropriately.
Establish a system for research and development to generalize the parts that should be done with "system" (templates, components, theories) and continue to iterate with "ad-lib" on the finer details. If the latter works well, reproduce it and absorb it.